AP Shortfall Payment

AP Shortfall Payment. Shall be defined as *** Percent (***%) of the amount, if any, by which the Minimum A&P Amount exceeds actual Advertising and Promotion. (By way of example only, if Net Sales are $20,000,000 in Year 1, and Advertising and Promotion is $1,500,000, then the A&P Shortfall Payment would be $***: (($20,000,000 X ***) - $1,500,000) X ***.)