BUSINESS REVIEW. Licensee's Brand Team (as defined above) shall meet with Licensor on a QUARTERLY BASIS (with more frequent meetings on an "as-needed" basis) to discuss the implementation of the Business Plan, and results of the business relating to the Licensed Products. Licensee shall initiate the Business Review meetings by contacting the individual appointed by Licensor to act as Licensor's primary contact ("Licensor Primary Contact") for communications with Licensee regarding this Agreement. In the event
... the Licensor is unavailable, Licensor shall appoint a second senior executive who shall act as the secondary contact for communications with Licensee regarding this Agreement. Should Licensor's Primary Contact or second senior executive not respond within ten (10) business days, Licensor will forfeit the meeting for that quarter. At such quarterly Business Reviews (and at such other times during the Term as Licensor shall reasonably request), Licensee shall provide to Licensor: (i) copies of all market research results relating to the Licensed Products or advertising therefor, including, without limitation, viability tests, commercial tests and line tests. Licensee shall also provide to Licensor access to Licensee's head of market research for purposes of interpretation of such market research results; (ii) information, to the extent extractable from Licensee's computer systems on an automated basis, and in such form as Licensor shall reasonably request, regarding inventory movement, inventory on-hand, and sales results for each Licensed Product on a Region-by-Region and key retailer-by-key retailer basis; (iii) market share data, in such form as Licensor shall reasonably request, including, without limitation, applicable PC data; (iv) proposed development team for each title of the Licensed Products; (v) proposed meetings or communications between Licensee and Licensor; (vi) proposed co-marketing efforts to promote the sale of the Licensed Products; (vii) right to visit developer at any time. Should Licensor want to review the Licensed Products currently being developed by the approved Developer, Licensor shall do so with approval of Licensee, which shall not be unreasonably withheld; and 2 (viii) detailed report outlining the marketing dollars spent and the total units sold in the given regions fro the previous quarter.
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