Buyer Confidential Information

Buyer Confidential Information. Means proprietary information (including financial information, sales information, customer lists and information, technical processes, product sourcing information, pricing information, marketing information, operational costs, operational methods and personnel information) that has value to Buyer and that is not known to the public or Buyer's competition generally, including (i) any and all information concerning Buyer and its operations that Buyer, its agents or its representatives furnish... to Seller, whether furnished before or after the Effective Date, (ii) all information obtained by Seller by meeting with Buyer's personnel or representatives, (iii) any and all information concerning Retail Customers that is obtained by Buyer, its agents or its representatives on a confidential basis and is furnished to Seller, and (iv) all information derived by Seller or its Representatives from any of the foregoing. Buyer Confidential Information specifically includes information received from Seller regarding the Retail Customers and Purchased Assets pursuant to the Purchase Agreement. View More