Celebrity Endorsement
Celebrity Endorsement. Shall mean the right to use, subject to the provisions hereof, CELEBRITY's name (including variations and derivations of the same), nickname, initials, autograph, voice, video or film portrayals, facsimile signature, photograph, trade name, likeness and image or facsimile image, or means of endorsement (not including video) (individually and collectively, the "Personality Rights"), in each case, solely as Approved (as hereinafter defined) by ABG, in connection with the advertising, promotion...
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