Commercially Reasonable Effort

Commercially Reasonable Effort. Those efforts and resources relating to a certain activity or activities, including, without limitation, the research, development and commercialization of the Product in accordance with the efforts and resources a reasonably comparable pharmaceutical company would use for a product owned by it, or to which it has rights, which is of similar market potential, at a similar stage in its product life, taking into account the establishment of the Product in the marketplace, the competitiveness of... the marketplace, the proprietary position of the Product, the regulatory structure involved, the profitability of the Product and other relevant factors. View More