Coop Ad Spend

Coop Ad Spend. Means the non-refundable, non-recoupable monies required to be expended by Syratech pursuant to Paragraph 9(f) from the Advertising Commitment during the Term for cooperative advertising, marketing and/or promotion of the Licensed Property to the general public by High-End Stores, including, without limitation, in-store point-of-sale materials and displays, trade shows and brochures and pamphlets and any other promotional or collateral material produced by High-End Stores for dissemination or... display directly to retail consumers. View More