Example Definitions of "Cross-promotion"
Cross-promotion. Advertising information on any third parties (hereinafter referred to as "Counterparties"), if the Counterparty(-s) places (place) in turn the advertising information on the Principal pursuant to provisions of the agreements concluded by the Principal with a Counterparty(-s). Counterparties for the purposes of this paragraph of the Agreement can be only a mass media outlet (mass media offices, publishers), and the advertising information presented by them for placement can only be about the... Counterparty or a respective mass-media outlet (a mass-media group of the respective Counterparty). View More
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