DMA

Example Definitions of "DMA"
DMA. Means the area of responsibility set forth in the applicable dealer agreement provided that the PAG, as to PAG dealers, and UAG, as to UAG dealers, and CarsDirect may mutually agree upon any expansion of the DMA.
Found in PENSKE AUTOMOTIVE GROUP, INC. contract
DMA. The term "DMA" shall mean a Designated Market Area as defined by A.C. Nielsen Company from time to time.
Found in Sonic Corp. contract
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