ECENTIVES COMMERCE ENGINE

ECENTIVES COMMERCE ENGINE. Means the version of e-centives' proprietary Internet and mobile telephony commerce and merchandising services located on e-centives' servers. The e-centives Commerce Engine shall include the following functionalities: 1.7.1 "DEFINITIVE TAXONOMY" means e-centives' list of categories and the hierarchy of those categories. This may change from time to time, at e-centives' ... sole discretion, as the needs of the market evolve, save to the extent that there is a material impact upon the Categories. 1.7.2 "PRODUCT FINDER" means the product search component of the e-centives Commerce Engine that produces search results of merchants' product listings and information. 1.7.3 "PRODUCT MERCHANDISER" means the system that can display dynamic, targeted Featured Products through POPs, as defined below. 1.7.4 "MERCHANT BOOSTING" means (i), with respect to the Product Finder, the ability to increase the visibility of the product listings of specific Merchants by boosting such Merchants products to the top of the query result set (boosting only applies to products within the same relevance band (i.e., a Merchant's listing can be boosted only if that listing is of greater or equal relevance to another Merchant's listing)); or (ii), with respect to the Product Merchandiser, the ability to increase visibility of specific Merchants in POPs. 1.7.5 "MERCHANT SUPPRESSION" means the ability to filter specific Merchants from the Product Finder and Product Merchandiser databases. View More