Equity Signs

Equity Signs. For purposes of this Agreement means Valassis' in-store advertising signs known as "AdPOP" and "BladePOP" signs (as well as coupons and tear pads which may be affixed thereto) and such other in-store advertising signs that the parties hereto may mutually agree in writing should be considered "Equity Signs" for the purposes of this Agreement, in each case, where (i) such signs do not state a price for the product advertised thereon; and (ii) the installation of which would not constitute a... violation of any existing Insignia agreement. View More