GENERATION COMMISSION. Shall mean that certain amount payable by Bluegreen to Big Cedar, which amount shall be an amount equal to seven percent (7%) or three and one half percent (3.5%), as hereafter stated, of the Net Sales Volume of timeshare interests located in Bluegreen's Timeshare Facilities sold by Bluegreen or Bluegreen Affiliates to buyers generated as a result of Big Cedar's, Bass Pro's or Bass Pro Affiliates' promotional, marketing or advertising services provided for under this Agreement, excepting,
... however, Net Sales Volume arising from sales of any Resort Interests in the Big Cedar Timeshare Project or the Bluegreen Vacation Club, predicated upon conveyance of a Resort Interest at the Big Cedar Timeshare Project for which the Generation Commission is agreed not to be applicable. For purposes of this Agreement, a sale shall be deemed generated as a result of Big Cedar's, Bass Pro's or Bass Pro Affiliates' promotional, marketing or advertising services as provided for in this Agreement, and Big Cedar shall be entitled to seven percent (7%) of the Net Sales Volume of timeshare interests, as aforesaid, if such sale is to a prospect uniquely identified through a service provided by Big Cedar, Bass Pro or a Bass Pro Affiliate under this Agreement, and such prospect accepts a promotional marketing offer from Bluegreen or a Bluegreen Affiliate within one hundred eighty (180) days of delivery of such promotional marketing offer and which prospect acquires a timeshare interest at any time thereafter without additional marketing expense to Bluegreen or a Bluegreen Affiliate, other than the expense of fulfillment of the promotional marketing offer so made, and which prospect generally follows the track as set forth in Exhibit "E" attached hereto and incorporated herein by this reference. In all events, other than when Big Cedar is entitled to the seven percent (7%) above referred to, Big Cedar shall be entitled to a Generation Commission equal to three and one half percent (3.5%) of the Net Sales Volume arising from sales of timeshare interests located in Bluegreen's Timeshare Facilities sold by Bluegreen or Bluegreen Affiliates to buyers (excepting sales of any Resort Interests in the Big Cedar Timeshare Project or Bluegreen Vacation Club, predicated upon conveyance of a Resort Interest at the Big Cedar Timeshare Project) if the purchaser of the timeshare interest is a prospect uniquely identified through a service provided by Big Cedar, Bass Pro or a Bass Pro Affiliate under this Agreement who has accepted a promotional marketing offer from Bluegreen or a Bluegreen Affiliate, and thereafter at any time acquired a timeshare interest, despite additional marketing expense to Bluegreen or a Bluegreen Affiliate. For purposes of the foregoing, a prospect may be deemed unique through production from one source under this Agreement as well as unique through production from another source under this Agreement. 4 7
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