iPoint Technology

iPoint Technology. Means all Intellectual Property owned or controlled by or on behalf of or licensed to PVI or its Affiliates used in connection with the creation of virtual, in-content (i) interactive enabled advertising or enhancement (including branded enhancement) products where the principal interactive functionality of such products is accomplished downstream based on, in the first instance, interaction from individual homes or establishments or individual receivers within a home or establishment that... results in modification, alteration, replacement or addition of video images at such individual home, establishment or receiver, and/or (ii) targeted advertising or enhancement (including branded enhancement) products, where the principal functionality of such products is accomplished via downstream real-time insertion of Electronic Images into Telecasts at any or all of multiple distribution locations including, without limitation, via a cable head-end, a satellite uplink facility, an Internet web server, a neighborhood distribution site, at individual homes or establishments or individual receivers within a home or establishment, making use of an external, independent system for search and track functions such as PVI's L-VIS(R) System. The iPoint(TM) Technology is currently under development and shall be deemed to include Intellectual Property whether currently in existence or subsequently developed by or on behalf of PVI or its Affiliates or jointly with Third Parties, including without limitation development under the Restated Collaboration Agreement. View More