Licensee Trademarks

Licensee Trademarks. Means any trademarks or trade names used or registered by Licensee to identify the company as of the Effective Date or during the Term.

Licensee Trademarks. Any marks initially adopted and used by Licensee in connection with the Licensed Goods and/or Licensed Services subsequent to the execution date of this Agreement that are not Objectionable Marks, as determined by Licensor in Licensor's reasonable discretion, and that are approved by Licensor as not being Objectionable Marks prior to adoption by Licensee in accordance with the Approval Procedures, which marks will be listed in Exhibit B, as such Exhibit is modified from time to time by mutual... agreement of the parties View More