Marketing Plan
Marketing Plan. A detailed written plan for production, distribution, selling and promotion of each LICENSED VARIETY prepared by or on behalf of CERES and submitted to NOBLE. A MARKETING PLAN will be non-binding, i.e., the performance of CERES (through CERES and/or any SUBLICENSEE) shall not be compared by forecasts and/or projections therein and such forecasts and/or projections are merely advisory. Each MARKETING PLAN, binding or non-binding, shall include at least the information outlined in ANNEX D....
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Found in
Ceres, Inc. contract
Marketing Plan. Has the meaning set forth in subsection 6.2.1 of this Agreement.
Found in
POZEN INC contract
Marketing Plan. A plan for the marketing and detailing of the Product in the Territory to Prescribers, and may include provisions related to promotional strategies, detailing plans, pricing, advertising plans and budgets for promotional and advertising activities.
Found in
Assertio Therapeutics, Inc contract
Marketing Plan. Means the marketing plan of Heska and Volition, as mutually determined and agreed upon by the Parties, to promote the provision of the Licensed Services, in accordance with Section 3.9.
All Definitions
Found in
VOLITIONRX LTD contract