Marketing Plan

Marketing Plan. A detailed written plan for production, distribution, selling and promotion of each LICENSED VARIETY prepared by or on behalf of CERES and submitted to NOBLE. A MARKETING PLAN will be non-binding, i.e., the performance of CERES (through CERES and/or any SUBLICENSEE) shall not be compared by forecasts and/or projections therein and such forecasts and/or projections are merely advisory. Each MARKETING PLAN, binding or non-binding, shall include at least the information outlined in ANNEX D.... Actual, adopted MARKETING PLANS shall be attached as further annexes to this Agreement as adopted and identified as "binding" or "non-binding" as agreed to by the parties View More

Marketing Plan. The marketing plan as set forth on Exhibit E.

Marketing Plan. (a) the initial plan as of the Effective Date for the promotion, marketing and sale of the Products as developed by Santarus and (b) additional plans for such promotion, marketing and sale of the Products as developed by Santarus from time to time thereafter throughout the Term, following reasonable consideration of input from Co-Promotion Partner through the Planning Committee, in each case including without limitation the number, frequency and reach of Product Calls (subject to the minimum... First Position Details set forth in Sections 3.1(a) and 4.1(a)), profiles for Target Healthcare Professionals, plans related to Product positioning, strategy and tactics including supporting advertising and promotional activity and level of sampling activity, alignment of the Santarus and Co-Promotion Partner sales representatives, training programs to be conducted, medical and education programs, professional and trade relations activities, Marketing Materials and such other information relating to the marketing of the Products as is deemed advisable by Santarus, following reasonable consideration of input from Co-Promotion Partner through the Planning Committee. View More

Marketing Plan. Has the meaning set forth in subsection 6.2.1 of this Agreement.

Marketing Plan. A plan for the marketing and detailing of the Product in the Territory to Prescribers, and may include provisions related to promotional strategies, detailing plans, pricing, advertising plans and budgets for promotional and advertising activities.

Marketing Plan. Means the marketing plan of Heska and Volition, as mutually determined and agreed upon by the Parties, to promote the provision of the Licensed Services, in accordance with Section 3.9.