PR Fee

PR Fee. Means the non-refundable, non-recoupable expenses required to be paid by Syratech to VEW pursuant to Paragraph 9(c) during the Term to be used by VEW in its discretion in connection with VEW's public relations overhead, personnel and expenses allocated or otherwise related to the Licensed Property, including, without limitation, travel, accommodations and costs incurred in connection with public relation materials and events.