Principal's Actual Advertising Revenue

Example Definitions of "Principal's Actual Advertising Revenue"
Principal's Actual Advertising Revenue. Revenues generated by advertising agreements made by the Clients both through the Agent/Brokers and directly with the Principal (or persons authorized by the Principal) upon the Agent's consent (as set forth in section 3.1.6 hereof) net of the value added tax; revenues generated by advertising agreements made by the Clients with the Principal (or persons authorized by the Principal other than the Agent), under which advertising services are to be provided after the date of this Agreement, net... of the value added tax; other revenues (fines, penalty interests and other income including the termination fee), due to the Principal and actually received by the Agent/Brokers/Principal in transactions entered into with Clients by the Agent or Brokers; View More
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