Product Extension Amendment

Product Extension Amendment. Respecting each new possible, proposed distilled spirit alcoholic beverage product not constituting an Initial Product, a written amendment to this Agreement fully executed by the parties hereto that, at a minimum, contains the following: (a) business case for market need; (b) sales plans; (c) marketing spend allotment (including an increase in the Minimum JR Promotional Allowance therefor); and (d) proposed packaging, design and flavor profile