Promotional Programs

Promotional Programs. Programs carried out by ABCR, subject to the terms and conditions of this Agreement, that prominently feature Ford Vehicles and promote the rental thereof. Such programs may include, without limitation, major media, or other advertising, direct mail solicitations, catalogue covers, point of rental materials, and such other activities as ABCR may perform to promote Ford products in the Budget system and such other programs as Ford and ABCR may agree upon from time to time. It is understood that... promotional programs will not be exclusive to Ford; however, ABCR agrees that it will not enter into any exclusive promotional programs for the Budget brand with any other manufacturer or agree to any promotional program with another manufacturer that compromises or disparages Ford and/or its products. View More