Reasonable Efforts

Reasonable Efforts. Means efforts at the level which a reasonably prudent pharmaceutical company would use in the development, registration and commercialization of a substantially equivalent product stemming from such company's own research. In the event that the original Development Plan for the migraine prophylaxis indication is delayed for more than ***** (**) months, such delay shall be deemed to demonstrate a prima facie lack of... Reasonable Efforts by Pozen to develop Product for the indication, unless such delay is due to (i) circumstances outside the control of Pozen (but not circumstances related to Pozen's financial condition or changes in corporate strategy), or (ii) Pozen's good faith efforts to substantially enhance the commercial value of Product through additional work directed to enhance presentations or formulations, additional registration- oriented clinical trials, or the like. In the context of commercial marketing of a Product by a party, Reasonable Efforts shall mean such marketing activities and business practices that are intended to maximize the financial return from sales of Product to the extent consistent with activities and practices employed on substantially equivalent drug products being marketed by the party at the same stage of the marketing life cycle. View More

Reasonable Efforts. Means a reasonable sustained, continued and active application of diligent efforts, resources and urgency consistent with the manner in which such efforts were provided by New Abraxis, LLC (and its predecessor Abraxis BioScience, Inc.) and their subsidiaries prior to the Effective Date (but not including any historical preference or priority given to the Product as compared with GENERICO's pharmaceutical products), and no less than the efforts, urgency and resources commonly used by GENERICO in... manufacturing for its own business. View More

Reasonable Efforts. At least the same level of resources, time, efforts, and expediency that the Company would apply to obtaining a compound or technology that is material to the research, development or launch of the Company's lead commercial products

Reasonable Efforts. Means commercially reasonable efforts of at least a level and quality generally accepted in the industry under the circumstances.