Transaction Data
Transaction Data. Data comprising the details of consumer interactions and transactions with individual Internet sites or site pages captured by the application of comScore Technology, including but not limited to Custom Coded Data and data resulting from the application of transaction coding to comScore Data as requested by Third Parties. At a minimum, Transaction Data shall be comprised of the data elements set forth under the heading "Transaction Data" in Schedule 1.1.1.1.
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COMSCORE, INC. contract