Transformation Initiatives

Transformation Initiatives. The initiatives and associated expenses which BKC has determined or may determine are critical elements of BKC's transformation and marketing strategy intended to increase Burger King restaurant sales, including soft drink sales, which currently include, without limitation, those initiatives currently referred to as the "Drive-Thru 2000 Package," "Have It Your Way Kitchen" and/or ... the "Integrated Supply Chain Management Initiative." 4 View More